Our Presence

International presence

Bee Cheng Hiang represents the creation of delight that extends to all generations, the breaking of geographic border barriers, and the ability for consumers around the globe to enjoy and share our products.

Today, Bee Cheng Hiang has grown from a humble zinc and wood store at Rochor Road into a thriving enterprise with a presence extending far beyond the shores of Singapore.

 

 
 

Emerging as the market leader in the barbecued meat industry with 42 retail outlets locally, we have broaden our international growth to include over 290 outlets across 10 countries in Singapore, Malaysia, China, Hong Kong, Macau, Taiwan, Korea, Indonesia, Philippines and Thailand.

The company continues to expand in key locations across our priority markets, employing a mix of ownership models including franchises.