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The Story Behind the Brand

The Story Behind the Brand

Bee Cheng Hiang is more than just a ‘bakkwa’ company. Our Vision is to be Asia’s leading food company: providing quality products and services to the global market. In a world where food safety is of utmost importance, our customers can enjoy our products with a peace of mind. Our bakkwa are made with 100% natural ingredients, without added meat tenderizer, preservatives, artificial flavouring or colouring and MSG.

This has remained true since our inception in 1933, and still remains true today.

Today, with more than 370 outlets in 13 territories, we are committed to our mission to be the best at helping people to experience and share enjoyable moments in everyday life.