Our Franchise Program

In Singapore, we are a specialist food chain of 33 retail outlets. Over the years, we have also expanded our operations overseas. Our franchised outlets can be found in places as diverse as Malaysia, Hong Kong, China, Taiwan, Indonesia, South Korea and the Philippines. We remain ambitious in our expansion plans to venture into new markets abroad.

The Bee Cheng Hiang business-format franchise incorporates the Bee Cheng Hiang trademark and products. Our main product range includes Bak Kwa (barbecued meat), meat floss, Chinese sausages, mooncakes and snacks (cuttlefish).

Franchisees have ready access to our proven business system, which includes policies and procedures, management practices, tools and techniques and sound business advice.

Backed by our strong support system that consists of thorough training and on-going assistance, you can look forward to running your franchise business with utmost confidence and ease.

Bee Cheng Hiang has successfully established itself as the undisputed market leader in the Bak Kwa trade of Singapore. Our success is attributable to the following factors:

  • Consistent and reliable product quality and pricing;
  • Hygienic and attractive packaging;
  • Ability to source for good locations
  • Modern, convenient and pleasant retail ambience; aggressive advertising and promotions programme.


Franchise benefits

This business is yours. As a Bee Cheng Hiang franchisee, you own the franchise and are free to make day-to-day business decisions. We will provide you our expertise and judgments to help you get started at a lower capital.

Management support

Bee Cheng Hiang franchisee will receive the following management support.

•  Systematic training
Bee Cheng Hiang will provide in-depth training to transfer our operational and management know-how to you and your key personnel. You will also receive periodic training on updated procedures, new equipment and new product offerings.

•  Site selection assistance 
We will assist you in choosing the right store location, as this factor is critical to the success of your business.

•  Research & development 
Bee Cheng Hiang places great emphasis on R&D. We will continue to develop new products and design attractive packaging. You will benefit from our consistent innovation and quality assurance of all our products.

•  Institutional A&P 
Bee Cheng Hiang will conduct institutional advertising and promotions to create and maintain market awareness and brand leadership.

•  Economies of scale 
You will enjoy economies of scale with our ability to centralize bulk purchasing.

Operational support

•  Operational manual 
This will be provided to serve as a useful guide in the operation of your business. It will be periodically updated.

•  Outlet design 
To achieve consistency in brand image across all Bee Cheng Hiang outlets worldwide, we would assist you in your outlet design. In addition, we would also provide advice on space management.

•  Trouble shooting 
We will provide you with on-site trouble-shooting and consultancy.

•  Performance reviews 
Bee Cheng Hiang will conduct reviews and offer business advice based on the overall progress and performance of your business on a periodic basis.

If you are interested in a franchise opportunity with us, please call 65 000 888 to arrange for a more detailed discussion.

Alternatively, you can email your queries to